Positioning: The Battle for Your Mind by Al Ries is now available for free ePub download or online reading.
Intro:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ‘position’ in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:. First published January 1, 1980. Original format: Paperback. Pages: 224. #positioning-ebook #positioning-epub #read #download
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