Hooked: How to Build Habit-Forming Products by Nir Eyal is now available for free ePub download or online reading.<\/p>\n
Intro:<\/strong><\/p>\n How do successful companies create products people can\u2019t put down?<\/b><\/p>\n Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Hooked<\/i> is based on Eyal\u2019s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder\u2014not abstract theory, but a how-to guide for building better products. Hooked<\/i> is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.<\/p>\n Eyal provides readers with:<\/p>\n \u2022 Practical insights to create user habits that stick. \u2022 Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.. First published December 25, 2013. Original format: Hardcover. Pages: 256. #hooked-ebook #hooked-epub #read #download<\/p>\n User Rating: 4.1 (based on 41106 ratings)<\/p>\n Download EPUB Hooked: How to Build Habit-Forming Products by Nir Eyal<\/strong><\/p>\n \ud83d\udcc1 File details: hooked.epub<\/em><\/p>\n
Nir Eyal answers these questions (and many more) by explaining the Hook Model\u2014a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive \u201chook cycles,\u201d these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.<\/p>\n
\u2022 Actionable steps for building products people love.<\/p>\n